Charity Support

How It Works

Zuma works to do business the right way. We go against the grain of today’s mega-corporations and reinvest our profits into the community, not just to our pockets and bottom line. As such, we donate over half of our annual net profits to great charities.

We’ve worked thoughtfully to include charities that are important to us and hopefully to you. If you have a charity you would like us to consider supporting, or have any questions about the charitable giving aspect of our company, let us know.  For complete details on our charity support visit

You Decide The Charity

We care about supporting charities that are important to you. That’s why we ask you to choose a charity from our list of selected organizations with every Zuma purchase.

To be clear, there is no added cost to you. We are simply asking where you would like us to share half our operating profits. We then tabulate our customer´s charity preferences and make our donations where you prefer our support be allocated.

For example: If The V Foundation is selected 20% of the time by our customers, than they receive 20% of our donated profits.

This way, you have a voice on how we support our communities.

Why These Charities

We support charities that use the vast majority of all donations toward the cause, not for corporate overhead, salaries or fund raising. In fact, most of the charities we support use over 90% of donations for the cause and are highly rated by and

You will recognize many of our selected charities, and others may not be familiar to you. Our hope is to inform and educate Zuma customers about these worthy charities, to grow support for their efforts, and help those in need.

We expect customer input to shape and mold the Zuma Charity List as it evolves over time. We are committed to reviewing the list every year to ensure we are supporting the organizations that you tell us are important.

Zuma Charity List & Links

Cancer Research

The V Foundation for Cancer Research

Dedicated to saving lives by helping find a cure for cancer. Named for former North Carolina State basketball coach Jimmy Valvano.


Big Brothers Big Sisters of America

The oldest, largest and most effective youth mentoring program in the country, whose mission is to help children reach their potential.

Save the Children

A unique self-help approach to relief, recovery and ongoing development has nurtured the seeds of hope for millions of children and their families.

Domestic Violence Support


SafePlace is working to end domestic and sexual violence through providing safety and shelter for victims, healing, prevention and driving social change.

Education for Disadvantaged Youth

Year Up

Closing the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through higher education and professional careers.


Salvation Army

Focusing on the relief of poverty, disaster relief, education and other charitable endeavors beneficial to society.


Capital Area Food Bank of Texas

Providing food and grocery products to more than 350 Partner Agencies in 21 Central Texas counties, with a mission to nourish hungry people and lead the community in ending hunger.

Military Families

Fisher House Foundation

Supporting military families in their time of need. A home away from home for families while loved ones are hospitalized for injuries, illnesses or disease.

Pets & Animals

Best Friends Animal Society

Working through adoption, spay/neuter, foster and shelter programs to bring about a time when every pet enjoys a loving home, and every family finds their special companion.

Prison Mentorship

Prison Entrepreneurship Program

Helping prison inmates committed to their own transformation by equipping them with education, life and skills training to successfully reenter society and create new businesses.


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