Charity Support

How It Works

Zuma works to do business the right way. We go against the grain of today’s mega-corporations and reinvest our profits into the community, not just to our pockets and bottom line. As such, we donate over half of our annual net profits to great charities.

We’ve worked thoughtfully to include charities that are important to us and hopefully to you. If you have a charity you would like us to consider supporting, or have any questions about the charitable giving aspect of our company, let us know.  For complete details on our charity support visit

Zuma’s Conscious Capitalism Business Model

Zuma’s commitment to doing good work comes from a Conscious Capitalism view of business – a philosophy that companies should have a purpose that includes more than just making money. By focusing on a Higher Purpose, a business inspires, engages and energizes the people and elements that interact with that business every day.

Zuma’s purpose is to help others by giving back and making a difference. We do this by donating over half of our annual profits to great charities, and volunteering time to local community efforts. See more here about Conscious Capitalism.

Why These Charities

We support charities that use the vast majority of all donations toward the cause, not for corporate overhead, salaries or fund raising. In fact, most of the charities we support use over 90% of donations for the cause and are highly rated by and

You will recognize many of our selected charities, and others may not be familiar to you. Our hope is to inform and educate Zuma customers about these worthy charities, to grow support for their efforts, and help those in need.

We expect customer input to shape and mold the Zuma Charity List as it evolves over time. We are committed to reviewing the list every year to ensure we are supporting the organizations that you tell us are important.

Zuma Charity List & Links

Cancer Research

The V Foundation for Cancer Research

Dedicated to saving lives by helping find a cure for cancer. Named for former North Carolina State basketball coach Jimmy Valvano.


Big Brothers Big Sisters of America

The oldest, largest and most effective youth mentoring program in the country, whose mission is to help children reach their potential.

Save the Children

A unique self-help approach to relief, recovery and ongoing development has nurtured the seeds of hope for millions of children and their families.

Domestic Violence Support


SafePlace is working to end domestic and sexual violence through providing safety and shelter for victims, healing, prevention and driving social change.

Education for Disadvantaged Youth

Year Up

Closing the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through higher education and professional careers.


Salvation Army

Focusing on the relief of poverty, disaster relief, education and other charitable endeavors beneficial to society.


Central Texas Food Bank of Texas

Providing food and grocery products to more than 350 Partner Agencies in 21 Central Texas counties, with a mission to nourish hungry people and lead the community in ending hunger.

Musician Mental Health Services

SIMS Foundation

The SIMS Foundation provides access and financial support for mental health and addiction recovery services to Austin music industry professionals and their families.

Pets & Animals

Best Friends Animal Society

Working through adoption, spay/neuter, foster and shelter programs to bring about a time when every pet enjoys a loving home, and every family finds their special companion.

Prison Mentorship

Prison Entrepreneurship Program

Helping prison inmates committed to their own transformation by equipping them with education, life and skills training to successfully reenter society and create new businesses.


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